We wanted to create a product that was:
VIRR is founded on the guiding principle of sustainability: Not just about manufacturing in a way that’s good for the environment; but about designing shoes which last the test of time; becomeing trusted companions. The unique care proposition is integral to this.
For a leg-up, the launch range were to run on Kickstarter. The design of the shoes was documented, with our designer Emily, shown working with the factory. Here are some visual tests for the launch film.
Some slow motion cross sections showing features which contribute to comfort and durability, and information on the revolutionary use of the simple, yet overlooked material; horsehair.
In 1800’s England, horsehair cloth became a popular material. Since the invention of the motorcar, horsehair has not been a widely used material, but in working with a well established manufacturer, we are bringing this beautiful material to your homes.
If you’re still wondering - VIRR (pronounced V-i-ah) Ancient scottish, meaning: strength, vigour, and durability.
Initiated in Scotland, manufacture in England, using British materials (except the finest Italian leather).
Horsehair is at the heart of the design and adds to the comfort and beauty of our footwear.
Brogues were origially made for the peat-bog workers in Ireland. Andorsehair is where it starts, but not where it ends…