To reduce the cost per aquisition even more, fibodo needed a more inviting experience. Starting with translating the existing brand guidelines for devices, I evolved the visual direction for the brand - across email, website, apps and printed materials.

Screens for implementation and testing on different devices were thrashed out rapidly so as not to hold up developers. As fibodo is not only a booking engine, but also a suite of tools to run a business, all user flows had to be thought through for tablet and mobile devices. Users hosting activities should be able to manage bookings on the go: at the golf tee, in the bar, from the mountaintop.