CLIENT: OVO ENERGY
CATEGORY: BRANDING & CUSTOMER EXPERIENCE
Over the course of 3 years, I was involved in almost every customer-facing initiative - all of which could be considered brand building, and contributed to a unified customer experience - and thus a trusted brand.
To do this, I built and led an in-house full service creative team, and worked with external agencies.
No single webpage could do justice in explaining it all, so please email me if this overview interests you, and I’d be happy to send across more details.
*Film made for an AGM - not for public dissemination.
By bringing as much expertise in-house as possible, we were able to steer nearly every aspect of the business’ activity, from aquisition, to retention, to internal culture to start to make experiences seamless - for a trusted brand.
Aggressive company growth brought with it a hierarchy of sub-brands...
*Film made for an internal audience - not for public dissemination.
To bring OVO's Brand Universe to life, I ran workshops with all designers and creatives: The collective knowledge and understanding of the team meant that when we came together, we were all experts. Testing, evolving, iterating across channels over time.
These living documents covered all aspects of OVO’s brand, from the brand purpose to a UI library. To guide us in decisions, I created a 'Joyfully Efficient' scale which we could judge output on - the aim being that customer experiences should always be frictionless, and where possible bring a smile.
OVO is a great place to work and attracts some of the best talent. We put a lot of effort into staff engagement. From, AGMs audio-visual content, themed Christmas and Summer parties, and state-of-the-art offices.