OVO ENERGY

BRANDING / CUSTOMER EXPERIENCE / CREATIVE LEADERSHIP

CREATING A SUPERBRAND

CLIENT: OVO ENERGY

CATEGORY: BRANDING & CUSTOMER EXPERIENCE

Over the course of 3 years, I was involved in almost every customer-facing initiative - all of which could be considered brand building, and contributed to a unified customer experience - and thus a trusted brand.

To do this, I built and led an in-house full service creative team, and worked with external agencies.

No single webpage could do justice in explaining it all, so please email me if this overview interests you, and I’d be happy to send across more details.

MESSAGE ME

FROM A
STARTUP

As a new entrant to the market with less than 100 employees, a rebrand was needed in order to compete seriously and challenge the Big Six suppliers.

TO A
GROW UP

Less than 3 years on, and the business now has two large offices, has won U-Switch and Which? awards, and has 660,000 customers and a team of 900 employees.

HOW DID IT HAPPEN?

*Film made for an AGM - not for public dissemination.

BRAND[ED] SUITE

Aggressive company growth brought with it a hierarchy of sub-brands...

And sub-sub-brands! A scalable sustainability campaign. See another OVO campaign - Feel Loved Again

Working with James at OVO Energy for two years I am convinced James can do everything. James brings creativity and serene confidence to the projects and teams he works on and a caring exigence for quality work that consistently delivers very high quality work.
I worked most closely with James when launching OVO’s “I Dig Trees” and “Green Bible” and was always really comfortable with him leading the projects because I knew the teams would deliver on budget and on time.
He positioned these sub-brands in smart and subtle ways, so they had identities of their own but were clearly “very OVO” and could be built on in the future, as indeed they are. I can’t wait for the next time I get to work with him!

Justin DeKozmovszky

Head of Sustainability, OVO

GROWING UP IN ACTION

See highights from 2015

*Film made for an internal audience - not for public dissemination.

REFINING AND DOCUMENTING

To bring OVO's Brand Universe to life, I ran workshops with all designers and creatives: The collective knowledge and understanding of the team meant that when we came together, we were all experts. Testing, evolving, iterating across channels over time.

DESIGN UNIVERSE

These living documents covered all aspects of OVO’s brand, from the brand purpose to a UI library. To guide us in decisions, I created a 'Joyfully Efficient' scale which we could judge output on - the aim being that customer experiences should always be frictionless, and where possible bring a smile.

THE ALL-IMPORTANT CULTURE

OVO is a great place to work and attracts some of the best talent. We put a lot of effort into staff engagement. From, AGMs audio-visual content, themed Christmas and Summer parties, and state-of-the-art offices.