SPRINTS:
Design thinking for behavioural change
CLIENT:
Future Cities Catapult X EU Commission
DATE:
May, 2017
ROLE:
UX LEADERSHIP / SPRINT FACILITATION
I facilitated 3 design sprints, interspersed with user testing and co-design workshops together with the amazing team at Future Cities Catapult, and prototyped a solution which could work for three cities: London, Lisbon and Milan.
A room full of data scientists, behavioural economists, researchers, service designers, and urban planners...
A bespoke 5 day sprint loosely based on the Google Ventures methodology, designed more to generate multiple concepts (or 'inspirations').
Illustrations by Felipe Caro.
We took our ‘inspirations’ to the city councils and ‘mashed them up' in structured co-design workshops.
The goal was to make the concepts more communicable using low fidelity prototyping. We could identify real use cases by looking back at user profiles drawn up from prior research.
The group worked up a framework to develop the inspirations upon. The more positive aspects were combined and an example user journey drawn up. (Illustration by Felipe Caro).
Comfortable that all three cities were happy with our low fidelity concept, it was time to get into detail. Core user journeys were highlighted and an economic model and value chain worked up by economists and researchers.
Core user journeys were taken to high fidelity design and prototyped once we had confidence in them from focus groups and problem discovery usability testing.
SPECS
