AZERBAIJAN FROM A-Z
Inspire, discover, plan
CLIENT: Azerbaijan tourism
DATE: JUNE, 2012
CATEGORY: CREATIVE & ART DIRECTION / PROJECT MANAGEMENT STRATEGY
Azerbaijan is uncharted territory.
The tourism ministry didn't have an accurate record of hotels and restaurants, amongst other tourist attractions.
There are limited guide books on the region too, and certain areas are a no-go for travellers.
Challenge accepted!
INSPIRE
We created a unique website with a horizontal parrallaxing effect. Beautiful foreground imagery could be scrolled through to hearts' content, until something piqued interest. And it was ordered alphabetically, of course!
FOR WIN
We worked closely with TV producers, directors, and editors to create TV adverts which would drive viewers to atoz.az which won a Lovie in 2012.
DISCOVER
Because the tourism authority could not supply us with an accurate record of tourist attractions, we had to do loads of data sourcing, plotting on Google Maps, (yawwwwn) and cross-referencing sources. To paint a clearer picture of the country, we worked with Azerbaijan travel expert and Time Out writer, Ben Illis. The site was built in Drupal by the agency Brand 42, to technical specifications and designs formulated in my team.
PLAN
Any visitor to the site can create and save itineraries inspired by the site content, view them on a map, and share them with friends. As an extension to the website, an app was planned so that users could take itinerary content with them to the Azerbaijan, without incurring roaming data fees.
