JAGUAR HERITAGE RACING
historical milestones
In 2012 JHR came to CNN as a new company; separate from the corporate Jag we all know. Over the course of a year we showcased the successes of their D-Types at key racing events.
WEBSITE
Sumptuous macro shots of D-Types formed a looping motion backdrop for compelling copy and imagery shot on location. Early in the year, the site's content revolved around a launch event at the RAC club in London, and gradually content was added to the race timeline.
Whilst searching Jaguar Heritage's archives in Coventry, we found some powerful, and barely seen imagery of races from the haydays of Norman Dewis and legendary Sterling Moss. The team interviewed the duo, capturing their banter, to form an exhilarating yet nostalgic ad for TV.
IN COMPETITION
For a short time, a competition ran on the site frontpage, which increased visitor traffic, even though only standard display banners were promoting it. As more articles were released on the site, an archive built in AJAX was implemented.
A near win
We took inspiration from gritty race textures and functional, high performance design exhibited by Jag's legacy found at the museum in Coventry. An original logo had been designed by the agency FP Creative to run in the racing number badges on the sides of the cars. We modified this to bring it to our cross-platform environment.
