Nokia - CNN Sponsorship

LUMIA AND CNN CELEBRATES

IN: TELECOMMS/TECHNOLOGY/CAMPAIGNS

Banner campaign series

CLIENT: Nokia

DATE: OCTOBER 2012 - AUGUST 2013

With the release of their Lumia 920; a camera-phone posessing photographic prowess, Nokia sponsored a series of shows called CNN Celebrates. The events of Halloween, Diwali, Solar Eclipse, Christmas, NYE.... all perfect alignment for illustrating the camera's performance.

USER
JOURNEY

On CNN's homepage, and other section fronts, a co-branded page skin ran to drive traffic to the CNN Celebrates section. Here, a branded page skin of similar concept ran, instilling confidence in the user. Throughout the CNN celebrates pages, standalone brand banners carried users to the Nokia Lumia website.

BRANDED PAGE SKINS

Playing on the perceived photographic conditions at celebratory events, wording in the ads complimented each scenario: For Halloween, 'See in the dark'. For Solar Eclipse, 'Never miss a moment' etc..

CO-BRANDED PAGES

The designs adopted a fairly light-hearted tone. The CNN homepage became spooky house exterior - cats, bats emerging from an opening door, cobwebs and eyeballs for Halloween. An animated Christmas tree across the entire page in the run up to the festive season. These designs made for a very happy client.